Terms of Service & EULA

To use Hooko, you must:

• Be at least 13 years old (or such higher age as required by your country for consent to process personal data, which may be up to 16 in parts of the EU/UK).
• Have the legal capacity to enter into binding contracts. If you are under the age of 18, you may only use Hooko with the consent and supervision of a parent or legal guardian who agrees to be bound by these Terms.

Hooko is an AI-powered tool that analyzes short-form videos you upload and generates:

• A hook score and related sub-scores (audio, visual);
• A transcript of the spoken content;
• Suggested hashtags, captions, and script rewrites;
• Other insights and recommendations.

The Service is provided for informational and creative assistance purposes only.

Hook scores, sub-scores, hook patterns, hashtag and caption suggestions, script rewrites, and any other outputs generated by the Service are AI-generated estimates and creative suggestions only. They are not predictions, promises, or guarantees of any kind regarding:

• views, watch time, follower growth, engagement, shares, or "going viral";
• monetization, sponsorships, or revenue;
• placement, ranking, or recommendation by any social media platform (including TikTok, Instagram, YouTube, or others);
• compliance with the terms, community guidelines, or algorithms of any third-party platform.

Social media performance depends on many factors outside of our control, including platform algorithms, timing, audience, trends, and your own creative execution. You acknowledge that the Service may produce results that are inaccurate, incomplete, or unsuitable for your goals, and you use any output at your own risk and discretion.

You are solely responsible for deciding whether to publish, modify, or discard any AI-generated suggestion, and for ensuring that anything you publish complies with the rules of the platform where you post it and with applicable law.

Hooko does not currently require you to create a traditional account or sign in. When you first open the app, we automatically create an anonymous user identity on our backend, and we use a stable subscriber identifier (provided by our subscription management provider and tied to your Apple ID) to associate your subscription entitlements and daily usage limits with you. This identifier persists across reinstalls on the same Apple ID.

• You are responsible for keeping access to your device and Apple ID secure.
• You are responsible for all activity associated with your anonymous user identity and your subscription.
• We may add optional sign-in (such as Sign in with Apple) in a future version of the Service.

4.1 Plans

Hooko offers paid subscription plans, including:

• Plus 10 — up to 10 video analyses per day.
• Plus 20 — up to 20 video analyses per day.

Daily usage limits and features for each plan are described in the app and may change over time.

4.2 Billing

• Subscriptions are sold and billed through the Apple App Store and managed via a third-party subscription management provider. (Google Play / Android availability may be added in the future.)
• Payment is charged to your Apple App Store account at confirmation of purchase.
• Subscriptions automatically renew at the end of each billing period at the then-current price unless you cancel at least 24 hours before the end of the current period.
• You can manage and cancel subscriptions through your Apple App Store account settings.

4.3 Free Trials & Promotions

If we offer a free trial or promotional pricing, the terms presented at the time of offer apply. Unless cancelled before the trial ends, your subscription will automatically convert to a paid subscription.

4.4 Refunds

All payments are handled by Apple. Refund requests are subject to Apple's policies. We do not process payments directly and generally cannot issue refunds outside of the Apple App Store.

4.5 Changes to Pricing or Plans

We may change subscription pricing, features, or daily limits. Material changes will be communicated in advance through the app or by email and will take effect at your next renewal.

Subject to your compliance with these Terms, Hooko grants you a limited, personal, non-exclusive, non-transferable, non-sublicensable, revocable license to download and use the Service on devices you own or control, solely for your personal, non-commercial use (or internal business use for your own content).

6.1 Your Content

"User Content" means videos, audio, transcripts, text, and other materials you upload, submit, or generate through the Service.

You retain ownership of your User Content.

6.2 License to Hooko

You grant Hooko a worldwide, non-exclusive, royalty-free license to host, store, process, transmit, transcribe, analyze, and display your User Content solely to operate, provide, secure, and improve the Service for you. This license ends when the content is deleted, except to the extent retention is required by law.

6.3 How We Handle Your Videos and Analysis Results

• Uploaded videos are temporarily held in our backend storage only for the brief time required to run analysis through a third-party AI analysis provider.
• Your uploaded videos are deleted from our servers immediately after the analysis is completed, with a fallback deletion attempt if the initial delete fails. We do not retain copies of your videos for backup, training, or any other purpose.
• Your analysis results (scores, transcripts, hashtags, rewrite suggestions, thumbnail) are stored only on your device in the app's local storage. We do not store your analysis history on our servers.
• Because your history lives on your device, uninstalling the app, clearing the app's data, deleting items from the History screen, or losing your device will permanently remove that history. We cannot recover deleted or lost analysis history.
• You are responsible for maintaining your own copies of any analysis output you want to keep.

6.4 Your Responsibilities & Representations

You represent and warrant that:

• You own or have all rights, licenses, and permissions necessary to upload and process your User Content (including rights to any music, voices, faces, trademarks, or third-party content appearing in your videos).
• Your User Content does not infringe any third-party intellectual property, privacy, or publicity rights.
• Your User Content complies with these Terms and applicable law.

6.5 AI-Generated Output

Outputs generated by the Service (scores, transcripts, hashtags, captions, rewrites) are provided to you for your use. You are responsible for reviewing and deciding whether to use any output. Outputs may be inaccurate or incomplete.

You agree not to:

• Upload content that is illegal, infringing, defamatory, harassing, hateful, sexually explicit involving minors, or otherwise harmful.
• Upload content depicting others without the rights or consents required by applicable law.
• Attempt to reverse engineer, decompile, disassemble, or otherwise derive the source code of the Service, except as permitted by law.
• Reverse engineer, probe, or attempt to extract, replicate, or derive the prompts, models, scoring logic, or underlying methodology of our analysis, including by crafting inputs intended to elicit system instructions or internal data.
• Circumvent, disable, or interfere with usage limits, security features, authentication, or rate limits (including daily analysis quotas).
• Overload, flood, stress-test, or otherwise impair the Service or our infrastructure, or attempt to do so (including via excessive automated requests, denial-of-service attempts, or abnormally large or malformed uploads).
• Use the Service to build a competing product or to train machine learning models.
• Use bots, scripts, scrapers, or automated means to access the Service.
• Resell, sublicense, or otherwise commercially exploit the Service except as expressly allowed.

We may, at our discretion and without prior notice, impose additional rate limits, quotas, file-size caps, or temporary throttling, and suspend or terminate accounts that violate these rules or that we reasonably believe are abusing, overloading, or attempting to reverse engineer the Service.

The Service, including all software, design, text, graphics, logos, and content provided by Hooko (excluding User Content), is owned by Hooko and its licensors and is protected by intellectual property laws. Except for the license expressly granted to you, no rights are transferred.

"Hooko" and related logos are trademarks of Hooko. You may not use them without our prior written consent.

The Service integrates with third-party services (including the Apple App Store for distribution and payments, a cloud backend provider, a subscription management provider, and an AI analysis provider). Your use of those services is governed by their own terms and privacy policies. We are not responsible for third-party services.

If you believe that content processed through the Service, or any output generated by the Service, violates these Terms, infringes your rights, or is otherwise unlawful, you can report it to us at nazariosnz@gmail.com.

Please include:

• A description of the content or output and why you believe it is unlawful or violates these Terms;
• Your contact information; and
• If you are claiming an intellectual property or privacy right, enough information for us to identify the right and verify your claim.

We will review reports in good faith and may, at our discretion, remove content from our backend, restrict the reported user's access, or take other appropriate action. Because analysis history is stored only on the reporting user's own device, we generally cannot retrieve or remove content from another user's device.

If you are a content creator and you disagree with a moderation decision, suspension, or termination affecting your access to the Service, you may contact us at the same email to request a review. We will respond within a reasonable time. This does not limit any statutory rights you may have under applicable consumer or platform-regulation law (including, where applicable, the EU Digital Services Act).

You represent and warrant that:

• You are not located in, under the control of, or a national or resident ofany country or region subject to a comprehensive U.S. Government embargo or that has been designated by the U.S. Government as a "terrorist supporting" country; and
• You are not listed on any U.S. Government list of prohibited or restricted parties, including the U.S. Treasury Department's Specially Designated Nationals (SDN) List or the U.S. Department of Commerce's Denied Persons List or Entity List.

You agree to comply with all applicable U.S. and other export-control and sanctions laws in your use of the Service.

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE.

We do not warrant that:

• The Service will be uninterrupted, secure, or error-free;
• AI-generated results will be accurate, complete, or produce any particular outcome (including views, engagement, or revenue);
• Defects will be corrected.

You use the Service at your own risk.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, HOOKO AND ITS AFFILIATES, OFFICERS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR OTHER INTANGIBLE LOSSES, ARISING FROM OR RELATED TO YOUR USE OF THE SERVICE.

OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE WILL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID TO US FOR THE SERVICE IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM, OR (B) USD 50.

Some jurisdictions do not allow certain limitations, so some of the above may not apply to you.

You agree to indemnify, defend, and hold harmless Hooko and its affiliates from any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or related to: (a) your User Content; (b) your use of the Service; (c) your breach of these Terms; or (d) your violation of any law or third-party right.

You may stop using the Service at any time by uninstalling the app. Because the Service does not currently offer in-app sign-in, you can request deletion of your server-side data (anonymous user record, daily usage counters, and subscription metadata we control) by emailing nazariosnz@gmail.com. We may suspend or terminate your access if you violate these Terms or if we discontinue the Service. Sections that by their nature should survive termination (including IP, disclaimers, liability limits, indemnification, and governing law) will survive.

If you obtained the app through the Apple App Store, the following additional terms apply:

• These Terms are between you and Hooko, not Apple. Apple is not responsible for the app or its content.
• The license granted is limited to use on Apple-branded devices that you own or control and as permitted by the App Store Terms of Service.
• Apple has no obligation to provide maintenance or support for the app.
• In the event of any failure of the app to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price (if any). To the maximum extent permitted by law, Apple has no other warranty obligation with respect to the app.
• Hooko (not Apple) is responsible for addressing any claims by you or third parties relating to the app, including product liability, legal/regulatory compliance, and consumer protection claims.
• In the event of any third-party claim that the app or your possession and use of the app infringes that third party's intellectual property rights, Hooko (not Apple) will be solely responsible for the investigation, defense, settlement, and discharge of any such intellectual property infringement claim.
• You must comply with all applicable third-party terms of agreement when using the app (for example, your wireless data service agreement).
• Apple and its subsidiaries are third-party beneficiaries of these Terms, and upon your acceptance, Apple has the right (and is deemed to have accepted the right) to enforce these Terms against you as a third-party beneficiary.

These Terms are governed by the laws of Ukraine, without regard to its conflict-of-laws principles. Subject to mandatory consumer protection laws of your country of residence, you and Hooko agree to submit to the exclusive jurisdiction of the competent courts located in Ukraine for any dispute arising out of or related to these Terms or the Service.

We may modify these Terms from time to time. If we make material changes, we will notify you in the app or by email. Continued use of the Service after changes take effect constitutes acceptance of the updated Terms.

• Entire agreement: These Terms (together with the Privacy Policy) constitute the entire agreement between you and Hooko regarding the Service.
• Severability: If any provision is found unenforceable, the remaining provisions remain in effect.
• No waiver: Failure to enforce any provision is not a waiver.
• Assignment: You may not assign these Terms without our consent. We may assign them in connection with a merger, acquisition, or sale of assets.

Hooko
Email: nazariosnz@gmail.com
Jurisdiction: Ukraine